Transport Plan Campaign

CLIENT

State Government of Victoria, Department of Transport, Australia

PROJECT

Campaign Development · Design & Implementation

BRIEF

Develop a comprehensive visual communication campaign to articulate the Victorian Government’s transport vision across a broad range of audiences, channels, and formats.

Approach

The Transport Plan was a major nine-month communication and marketing initiative spanning a wide range of branded materials and public-facing communications. Working as part of a team of designers, writers, and communications specialists, I contributed to the visual design and implementation across reports, fact sheets, e-newsletters, mailers, event collateral, print and digital advertising, presentations, maps, video, commercials, and website content.

The project required close collaboration with government stakeholders to ensure a consistent and engaging expression of the Transport Plan across every touchpoint.