Campaign Design - State Government Transport Plan

Client: State Government of Victoria, Department of Transport, Australia
Project: Transport Plan Campaign
Brief: Visual Design and Implementation

The Transport Plan was a significant communication and marketing endeavor that extended over 9 months. It entailed the development of a wide range of branded materials, including reports, fact sheets, e-newsletters, mailers, event collateral, print and online advertising, presentations, map illustrations, videos, commercials, and website content. This project necessitated close collaboration with the Premier of Victoria to ensure the effective communication of the government's transportation vision.