Brand Design: Next

Client: Next
Project: Brand and logo design
Brief: Logo and visual brand design for Next, HLW’s innovation team.

HLW's design technology and innovation team underwent a rebranding initiative and was officially renamed 'Next,' complete with a newly crafted logo and visual identity. Significant attention was devoted to positioning Next as a prominent sub-brand within HLW's comprehensive brand portfolio.

Taking inspiration from arcade game graphics, the Next team sought a brand identity that would aptly convey their expertise and enthusiastic dedication to technology, mirroring their passion for all things tech.