Brand Design

Client:

Next

Project

Logo design · Visual identity · Brand system · Sub-brand development

Brief

Create a new brand identity for Next, HLW’s design technology and innovation team, establishing it as a distinct sub-brand within the broader HLW brand portfolio.

approach

I developed the logo and visual identity for Next, translating the team’s focus on design, technology, and innovation into a distinct visual expression. Inspired by the graphic language of arcade games, the identity was designed to capture the team’s enthusiasm for technology while positioning Next as an energetic and forward-looking extension of the HLW brand.

The resulting identity gave Next a clear presence within HLW’s broader brand architecture while maintaining a strong connection to the parent brand.