Sustainability + Wellness App

Client: HLW
Project: Piper App
Brief: Visual design of the PIPER logo, and brand. Art direction and icons and assets design for app.
Software Developer Lead: Preston Smith

The PIPER App serves as a unique tool, emulating a 10-minute conversation with a subject matter expert. Its primary purpose is to assist users in exploring, learning about, and comparing sustainability and wellness frameworks for their projects.

The name "PIPER" is derived from the sandpiper, a versatile bird that inhabits a diverse range of ecological niches. Unfortunately, the sandpiper faces habitat destruction due to climate change. Drawing upon the similarities between the sandpiper's adaptability and the app's objectives, the PIPER team found inspiration for both its name and visual brand.