Sustainability + Wellness App

Client

HLW International

Project

Brand identity · Art direction · Iconography · Digital assets

Brief

Create the visual identity for PIPER, a sustainability and wellness app designed to help users explore, understand, and compare frameworks for their projects.

Approach

I developed the PIPER logo and visual identity, along with the art direction, iconography, and visual assets for the app. The identity was inspired by the sandpiper, a highly adaptable bird that moves across diverse ecological environments—a fitting reference for a tool designed to navigate different sustainability and wellness frameworks.

Working closely with software developers I translated the identity into a flexible visual system for the digital experience, creating a cohesive and approachable brand across the app.

Software Developer Lead: Preston Smith