Brand Evolution
client
HLW International
project
Strategy · Brand Refresh · Visual Identity · Digital Experience
Brief
Position HLW for its next chapter by evolving a 175-year-old architecture practice into a brand that feels innovative, relevant and future-facing, while drawing strength from its remarkable history and established reputation.
Approach
Working from an in-depth workshop with global partners and principals, I translated HLW’s refined brand narrative into a refreshed verbal and visual identity. The brand positions HLW’s longevity as a foundation for continued innovation—bringing decades of experience, curiosity and design thinking to increasingly complex challenges.
The refreshed identity balances heritage with a contemporary, forward-looking expression, creating a flexible system across digital and print. This extended into the redesigned digital experience, developed in collaboration with Radish Lab, where bold typography, structured grids and image-led layouts bring HLW’s global portfolio to life.
