Brand Refresh: HLW International
Client: HLW International
Project: Brand refresh
Brief: To revitalize the HLW brand by evolving its visual language while preserving core elements. Develop a cohesive brand design system within existing guidelines, establishing scalable frameworks and templates to ensure consistent and impactful deliverables.
The HLW brand refresh stemmed from an in-depth workshop with partners and principals. This collaborative effort redefined the brand narrative and visual identity, aligning them seamlessly across all marketing channels.
In 2024, the refreshed HLW website was successfully launched, showcasing the updated brand vision.
