Environmental & Brand Graphics

Client

HLW International

Project

Environmental graphics · Wayfinding · Signage · Brand experience

Approach

I led the design of environmental graphics, wayfinding, signage, and branded elements for HLW’s newly renovated 23,000 sq ft New York headquarters, translating the firm’s design ethos into the physical environment.

The concept drew from HLW’s guiding principle, “Our work tells your story,” taking a museum and gallery-inspired approach to showcase the breadth of the firm’s work throughout the space. The system incorporated the HLW mission statement in three-dimensional form, illuminated elevator lobby signage, detailed glass and floor film, and bespoke hand-illustrated murals inspired by New York.

The result was a cohesive brand experience integrated into the architecture—balancing a luminous, minimalist aesthetic with a sense of place and the culture of the people who work there.

Lead Designer: Natalie Mammarella
Illustrator: Chanel Dehond
Production: Drive21
Photography: Eric Laigel