Environmental Graphics: HLW New York Office

Client: HLW
Project: Environmental and brand graphics for HLW NYC Headquarters,
23,000 sf
Lead Designer: Natalie Mammarella
Illustrator: Chanel Dehond
Production: Drive21
Photography credit: Eric Laigel

Tasked with designing wayfinding, signage, and branded graphics for HLW's newly renovated offices in New York City and Los Angeles, the objective was clear: align with the firm's design ethos. This involved integrating HLW's mission statement in a three-dimensional manner, incorporating captivating illumination in elevator lobby signage, meticulously detailing glass and floor film, and creating bespoke hand-illustrated murals inspired by each city's unique characteristics.

The result? Seamlessly designed office spaces that immerse visitors in the brand experience, authentically reflecting local employee culture while maintaining a luminous and minimalist architectural aesthetic. Drawing inspiration from HLW's guiding principle, "Our work tells your story," the design concept embraced a museum/gallery-inspired approach to showcase the diverse array of design projects within the space.