Brand Design: Beyond
client
Beyond
project
Brand and Collateral Design
Brief
Develop a distinctive brand identity for Beyond, a sustainability consultancy focused on the built environment. The identity needed to communicate optimism, resilience, and forward-thinking expertise while establishing a flexible design system that could support consistent communications across collateral and recurring deliverables.
Approach
I developed a complete visual identity centered around a dynamic logo and adaptable design system. The visual language reflects Beyond’s belief in moving sustainability forward—using optimistic, resilient forms and a flexible graphic framework to create a confident and progressive brand presence. Comprehensive brand guidelines and templates extended the identity across print and digital collateral, ensuring consistency while allowing the system to evolve across applications.
Sustainability Report for Aspen’s Real Estate Portfolio
