Brand Identity & Strategy
client
Beyond
project
Brand Strategy · Messaging · Visual Identity · Guidelines · Marketing Collateral
Brief
Develop a distinctive brand identity for Beyond, a sustainability consultancy focused on the built environment. The identity needed to position sustainability as optimistic, progressive and full of possibility, while reflecting Beyond’s depth of expertise.
Approach
I developed a complete brand identity spanning strategic messaging, a dynamic logo and adaptable design system. Moving away from the typical green, nature-led codes of sustainability, the identity takes a more optimistic, and progressive approach—reflecting Beyond’s forward-thinking expertise through bold, resilient forms. Brand guidelines and templates extend the system across print and digital applications, creating consistency while allowing it to evolve.
Sustainability Report for Aspen’s Real Estate Portfolio
