Brand Strategy & Visual Identity

client

Spark Lighting Design Studio

project

Brand Strategy · Positioning · Messaging · Visual Identity · Guidelines

Brief

A strategic brand identity for Spark Lighting Design Studio, spanning positioning, messaging and visual identity.

Approach

I developed a strategic brand identity spanning positioning, messaging and visual language. Inspired by the interplay of light, shadow and architectural detail, the identity feels sophisticated, dynamic and distinctive, while allowing Spark’s project photography to take centre stage.