Brand Design: Ark
client
Ark Strategy
project
Brand Evolution
Brief
Reinvigorate Ark’s brand to better reflect its evolving strategic role while preserving the core elements of its established identity. The goal was to create a cohesive and flexible visual system, supported by comprehensive brand guidelines, that could scale across communications and enable consistent, repeatable deliverables.
Approach
I evolved Ark’s visual identity through a refined design system that balanced continuity with a more contemporary and dynamic expression. The updated identity established a flexible framework across typography, graphic elements, layouts, and applications, while comprehensive guidelines and templates provided a clear foundation for consistent brand communications.
Proposal Template
