Brand Design
client
Ark Workplace Strategy
project
Brand Strategy · Brand Evolution · Visual Identity · Design System
Brief
Reinvigorate Ark’s brand to reflect its evolving strategic role within a larger organization while building on the strength of its established identity. The goal was to create a cohesive and flexible visual system that could scale across communications, supported by clear guidelines and templates for consistent, repeatable execution.
Approach
As lead designer, I evolved Ark’s visual identity through a refined design system that balanced continuity with a more contemporary, dynamic expression. Typography, graphic elements and flexible layouts created a cohesive framework across applications, while comprehensive guidelines and templates enabled consistent, repeatable brand communications.
Proposal Template
